Evolving Kaplan Test Prep’s Brand and Digital Presence for a Competitive Edge in Educational Services
Kaplan Test Prep |EdTech|ACD
Goals & Objectives
Redesign KTP's visual identity to align with modern market demands.
Overhaul the website for a more user-friendly, efficient, and scalable CMS.
Ensure brand consistency across all product lines and digital platforms.
Create and launch a brand awareness campaign to introduce the revamped identity.
Enhance user experience for diverse audiences across multiple learning products.
Challenges
The challenge involved revitalizing Kaplan Test Prep's digital footprint and brand identity. This encompassed seamlessly transitioning to a modern CMS without compromising SEO, streamlining over 100 web pages without losing quality or accessibility, crafting a brand strategy that appealed to diverse audiences, pivoting stakeholders towards innovative approaches, and enhancing the brand's market position amidst educational sector competition.
Successfully established a modernized visual identity and web presence for KTP.
Enhanced brand consistency across all touch-points, internally and externally.
Significantly improved website performance metrics, including decreased bounce rates and increased conversions.
Results
Developed a user-friendly, web-based "living guide" for the brand book, making it accessible and effective for guiding brand application.
Revitalized brand position in the market, leading to a better customer experience journey and increased engagement across target audiences.
Demonstrated the effectiveness of innovative strategies through measurable outcomes, paving the way for future growth and adaptation.
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