Corvus Insurance marketing and product team embarked on a stark redesign aiming for a cohesive sleek look improved ux
Corvus Insurance | SaaS| Creative Director
Goals & Objectives
Modernize the brand's aesthetic.
Solve UX challenges to facilitate a seamless user journey.
Balance innovation with the brand's legacy.
Streamline access to key features for brokers and underwriters.
Solutions
Design and UX: We evolved the brand's visual language and streamlined the user journey, focusing on core pages and functionalities.
Visual Identity: Employed a color palette that combines cool tones for technology with warm tones for expertise, supplemented by real headshots to humanize the brand.
Functionality: Enhanced key user actions like claim submissions and quote initiations, ensuring they were intuitive and accessible.
Challenges
Initially, the website suffered from information overload and a confusing layout, leading to poor engagement and a mismatch in visitor demographics. Addressing these issues within tight timelines and limited resources was paramount.
Results
The redesign led to significant improvements:
User engagement increased by 40%, with average visit durations doubling.
Conversion rates rose by 25% thanks to more efficient user flows.
Partner inquiries surged by 35%, shifting the visitor demographic to the intended audience.
Customer satisfaction scores improved by 30%, reflecting positive feedback on the site's usability and content relevance.
The bounce rate decreased by 20%, indicating higher content engagement.
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