Redesigning the visual brand and UX for a fraud protection startup
Forter | SaaS |Creative Director
Goals & Objectives
Humanize the brand's aesthetic
Solve UX challenges to facilitate a coherent user journey
Balance innovation with the brand's legacy
Generate leads and new partnerships
Results
The redesign led to significant improvements:
Saw a increase of engagement by 40%, with average visit durations doubling
Conversion rates rose by 25%
Acquired five new partners
Look around some more
Eat Street NYC Brand Identity & Strategy
