Led a comprehensive web and visual brand overhaul, rolled out the visual language, in collaboration with brand, copy, creative, and product teams.
Kaplan Test Prep|TechEd|Web UX/UI Designer
Goals & Objectives
Overhaul the website for a more user-friendly, efficient, and scalable CMS.
Ensure brand consistency across all product lines and digital platforms.
Enhance user experience for diverse audiences across multiple learning products.
Solution
The project's success relied on strategic collaboration across the entire organization, the adoption of an atomic design system for a consistent brand experience, and the selection of Prismic for its scalable CMS capabilities. This approach removed engineering blockers, enabling the marketing team to efficiently implement cohesive changes.
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Eat Street NYC Brand Identity & Strategy
